As you can see, these examples were toned down, or "tinted" as we called it in the old days। The technique de-saturates color until the image is almost grayscale। Rather than desaturating using the Hue/Saturation functions, the Gradient Map has a much softer hand, and I think does a better job। 
Layer > New Adjustment Layer > Gradient Map... You can simply hit 'okay' to dismiss the opening dialog, or play with the settings। The Mode should be set to normal, so if the image looks like a negative, then reset that pull-down. Leave it set to 100% and do nothing else.
Now, use the Opacity slider to adjust the effect of the Map। At 100% the image will be grayscale. I have found this to be the best method of converting color photos to grayscale for newsletters and other print projects that use a PDF to print to a Duotech or other "rapid" on-demand printing process. 
Here's the final compare. I've also posted another comparison just to show flesh tones in a natural "green" setting... which looks almost like an old fashioned hand color tint photo.
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